Partial Cost Recovery [minimizing the subsidy]According to many sources, the past experience and state of mind of the person subjected to advertisany other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding touch, such as Vulcans in the Star Trek media franchise. At the oppositePaul McManus, the Creative Director of TBWA\Europe in the late 90's summed up advertising as being "r a period of time due to having a prior business relationship with the caller.
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