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message was to blanket the largest mass market audience possible. However, usage tracking, customer From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, tasteFor a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires o...all about understanding. Understanding of the brand, the product or the service being offered andan see that if he had "kept his powder dry" for a bit longer and first discovered what they were loo.
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