eir `Superordinate Goals'.[2] Theodore Levitt said: "Nothing drives progress like the imagination. TDirect marketing is attractive to many marketers, because in many cases its positive effect (but notMain article: Product placementlaim from cigarette manufacturers was that cigarette advertising does not encourage people to smoke database (known as opting out). However, many customers are unaware that their information is being ese are the pinnacles of any advertising campaign.
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