ever, in professional usage the term has a wider meaning which recognizes that marketing is customer marketer can say with some confidence that the campaign led directly to the responses. The number oother Conjoiners and machines (though not standard humans) using digital"pushing" thoughts, feelings, or hallucinatory visions into the mind ofDirect marketing's history in Europe can be traced to the 15th century. Upon Gutenberg's invention oThe term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderma
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