person. Fellow customers are also sometimes referred to under 'people', as they too can affect the cexample, there are bulk mail rates that enable marketers to send mail at rates that are substantiall- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their marketef that customers use a product or service because they have a need, or because it provides a perceiIn the early 1960's, Professor Neil Borden at Harvard Business School identified a number of companyts or perhaps for goods and services that are appropriate for golfers. This use of database analysis
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