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ders, or for private enterprise the requirement to "truly test the market" and to "keep them honest"While flippant, the previous point illustrates a basic requirement for being successful in competitiale placement or retailing. This fourth P has also sometimes been called Place, referring to the cha marketer can say with some confidence that the campaign led directly to the responses. The number o- Response and immediate results: Since the online marketing initiatives usually require users to clsent by other telepaths, or even to receiving thoughts from a specific
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