As well as the standard four P's (Product, Pricing, Promotion and Place), services marketing calls uTo be most effective, objectives should be capable of measurement and therefore 'quantifiable'. Thist one simple format - suggested by Malcolm McDonald - may be applicable in many cases. This splits tIn many countries - namely New Zealand, South Africa, Canada, and many European countries - the adveements are usually placed anywhere an audience can easily and/or frequently access visuals and/or auA bus with an advertisement for GAP in Singapore.
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