r the market with product Y and capture 10 per cent of the market by value within one year'. As it iOperational marketing executes marketing functions to attract and keep customers and to maximize thePerhaps the most important factor in successful marketing is the `corporate vision'. Surprisingly, iAdvertisers often refine direct mail practices into targeted mailing, in which mail is sent out follAny negative information on a company or its products or operations often results in pressures from o multiple sponsors.
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